About Us
Wins fade, memories made along the way are forever.
OUR ETHOS
River Rat was born out of nostalgia for poker’s boom era, when getting rinsed made for a better story and the chase for something beyond the 9 to 5 was the whole point. We carry that uninhibited spirit forward for those who gamble on themselves, reject the expected, and chase a life worth betting on. Clothes for people who are serious about what they wear, never about themselves.
Our mission is simple: to unite independent thinkers and risk-takers with a brand that lives in the grind, not the spotlight.
OUR FOUNDERS
River Rat was founded by poker veteran Jordan (jwprodigy) Westmorland and his wife, Kate.
After Black Friday reshaped the poker world, Jordan left college and moved halfway across the globe to chase an unconventional life through the game. What followed wasn't just a poker career—it was years of globe-trotting, lifelong friendships, and experiences that couldn't have come from playing it safe.
River Rat is a tribute to that journey, and to the people who choose the uncertain path over the expected one.