Our Ethos
River Rat was born out of nostalgia for poker’s heyday—when getting rinsed made for a better story, and the chase for something beyond the 9-5 was the whole point. We create clothes for those who are serious about what they wear, never about themselves.
Our mission is simple: to unite independent thinkers and risk-takers, with a brand that lives in the grind—not the spotlight.
Our Founders
River Rat was founded by poker veteran Jordan (jwprodigy) Westmorland and his wife, Kate.
After Black Friday reshaped the poker world, Jordan left college and moved halfway across the globe to chase an unconventional life through the game. What followed wasn't just a poker career—it was years of adventure, lifelong friendships, and a community built around betting on yourself.
River Rat is our way of honoring that spirit and inspiring the next generation to believe there's still another way to live.